Objective: insight into the underlying motivations of a certain target group
Methodology: we seek out the best methodology for every question (discussion group, in-depth inverviews, etc.)
For: companies or institutions that require a deeper insight into the behaviour and motivation of a target group
Qualitative research generates in-depth insight by giving you a picture of the wishes, motivations, opinions, experiences and requirements of a target group. It provides answers to questions relating to the ‘why’ of certain behaviours.
Qualitative research is also the ideal method for getting a certain target group to conceive ideas, for example within the context of product innovations or future policy.
The results of qualitative research provide an indicative image of how a certain target group thinks about a certain issue.
We use an in-depth briefing to clarify your research question. This ensures effective research design.
NSF Euro Consultants boasts a range of qualitative research methods:
Please get in touch and let us work on a solution with you. NSF Euro Consultants can: