Qualitative research

Objective: insight into the underlying motivations of a certain target group

Methodology: we seek out the best methodology for every question (discussion group, in-depth inverviews, etc.)

For: companies or institutions that require a deeper insight into the behaviour and motivation of a target group

The answer behind the answer

Qualitative research generates in-depth insight by giving you a picture of the wishes, motivations, opinions, experiences and requirements of a target group. It provides answers to questions relating to the ‘why’ of certain behaviours.

Qualitative research is also the ideal method for getting a certain target group to conceive ideas, for example within the context of product innovations or future policy.

The results of qualitative research provide an indicative image of how a certain target group thinks about a certain issue.

The right method for every research question

We use an in-depth briefing to clarify your research question. This ensures effective research design.

NSF Euro Consultants boasts a range of qualitative research methods:

  • Face-to-face interviews (in-depth interviews)
  • Online discussion groups.
  • Discussion groups. We take care of everything so that you don’t have to:
    • Observation room
    • Catering
    • Moderation
    • Discussion guides
    • Recruitment and preliminary screening of the panel
    • Live interpreting on request
    • Live broadcasting
    • Session transcription

We have:

  • Fully-equipped observation rooms in Antwerp and Brussels
  • A large database of panel members
  • Professional moderators who speak the local language
  • Options for translation of all European languages
  • Absolute discretion and no interruptions during research sessions

We would be delighted to help you

Please get in touch and let us work on a solution with you. NSF Euro Consultants can:

  • Thoroughly analyse your research question and advise you on the methodology to use (research design, size of sample, respondent recruitment, etc.)
  • Collect data according to one of our methods.
  • Process the data.  You will always receive a written overview report and an oral presentation.
  • Interpret the data. Using these in-depth insights, we support you in coming to the right conclusions and taking the right action.
Get in touch with one of our experts

Start typing and press Enter to search