The Bulgarian “EuroSensoLab” Division is born!
EC Bul, our Sofia subsidiary, is expanding its activities in Bulgaria. Its new laboratory named EuroSensoLab Bulgaria and specialized in sensory analysis recently opened officially.
Velichka Terzieva, CEO of EC Bul, will be in charge of this new entity. The laboratory will work on improving existing products as well as developing new ones.
EuroSensoLab Bulgaria will be associated with different organizations from the sector as well as with the public departments charged with controlling food quality.
It is intended for retail franchises and producers that wish to tailor their products towards Bulgarian taste and preferences.
Sensory analysis is a scientific tool designed to interpret consumer behavior and define quality and appearance standards in order to improve a product in relation to its competitors.